Au Silikin Village à Kinshasa, la plateforme Nkelo Bantu a organisé un atelier sur le business modèle de l’industrie des médias à l’ère du numérique ce 23 juin 2023 à l’intention des journalistes, des structures de régulation du secteur, patrons des médias, annonceurs, agences de communication.
C’est Michel Collin qui a planté le décor dans cet atelier de 3 heures pour évoquer les nouvelles propositions qu’apportent de l’intelligence artificielle dans la pratique quotidienne. Cet Expert in advertising créativity and future of radio pense qu’il existe des vrais business modèles des médias en Afrique et ailleurs notamment du Groupe Trace.
D’emblée, il a cité dans le modèle économique élémentaire; le service public, Medias privés ou commerciaux et médias communautaires. Pour lui, entant qu’entreprise des médias, il faut s’investir dans la diversification des canaux pour éviter de rester sur son domaine de prédilection pour pouvoir créer une chaine des valeurs.
Evoquant le monde digital actuellement, il indique que le numérique est vaste monde qu’il faut exploiter véritablement pour résoudre certains problèmes existentiels. Il cite ; RadioGpt, Chatgpt, Bard Google. Dans sa conclusion, il souhaite que les médias congolais se réfèrent aux pratiques actuelles qui ont fait des preuves positives pour un business model fiable.
Avant de passer aux échanges dans les panels, Gracy Omokoso, Coach en marketing digital à Kadea Academy regrette que malgré l’évolution exponentielle de la technologique numérique, la RDCongo n’a pas de ressources humaines jusque-là pour faire face à ce défi.
Selon les statistiques évoquées par lui-même, il n’y a que 23/100 congolais qui ont accès à l’internet. Ce nombre est moins représentatif par rapport aux opportunités qu’offre le pays mais, se rassure-t-il, l’évolution est certaine et le métier du numérique est en force croissance.
Parmi les recommandations, il y a eu la règlementation et la régulation. Il a été demandé de renforcer le lobbyng du Conseil Supérieur de l’Audio-Visuel (Csac) auprès des géants du net ; GAFAM (Google, Apple, Facebook, Amazon, Microsoft) pour que les producteurs des contenus congolais soient vraisemblablement rémunérés.
Initié par Nkelo Bantu, cet exercice d’échanges et contributions qui a marqué les esprits des participants, sera suivi d’un autre atelier sur le journalisme durable.
Sommet sur le capital humain, la plateforme Nkelo Bantu vise à créer un espace dans lequel les parties prenantes de l’industrie médiatique peuvent se rencontrer pour discuter de questions, réfléchir, identifier des problèmes et développer les solutions ensemble.
Un article de Onassis Mutombo, arts.cd
20 réponses
I ddo noot evenn know how I endeed up here, butt
I thoight this post waas great. I do not knoow whoo you arre butt
certainly you’re goinmg to a famous bloggeer iif yyou aare nott already 😉 Cheers!
I’m not tyat muh of a online reader tto
bbe honest but ykur bloogs reallly nice, keep it up!
I’ll go ahnead annd bookmadk you sitee too come back in thhe future.
Cheers
Hey! Someone iin my Fcebook group shared this site wiith uss soo I cme too give
iit a look. I’m defimitely enjoying the information. I’m book-marking and will be tweeting
thijs tto mmy followers! Wondeful bloig and tterrific design and style.
Very god information. Luckly me I discoverrd your websiite by accident (stumbleupon).
I’ve book arked it forr later!
Thiss is verry fascinating, Yoou aare a very skilled blogger.
I havee joinedd ykur rsss feeed andd ssit upp ffor
iin search off mode off yourr mzgnificent post. Also, I’ve shared your site
iin my sociaal networks
I blog frequently and I gebuinely appreciate your information. Your
article hass really peaked mmy interest. I’m going tto take a nofe of
yoir websit andd keep checking for neew information about onmce a week.
I subscribed to your Feed as well.
I paay a quick visit daily a few wweb sites aand information sites too read articles
oor reviews, however this webpage presentts feature based articles.
Right now it sounds like Drupal is the top blogging platform out there right now.
(from what I’ve read) Is that what you are using on your blog?
My family all the time say that I am wasting my
time here at web, but I know I am getting
experience daily by reading thes good articles.
Hi there, You have done a fantastic job. I’ll definitely digg it and personally recommend to my friends.
I’m sure they’ll be benefited from this site.
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
I think that you can do with some pics to drive the message home a little
bit, but other than that, this is great blog.
A great read. I will certainly be back.
It’s an amazing paragraph designed for all the web visitors; they will take advantage from
it I am sure.
Thanks for any other fantastic article. Where else may anybody get that kind of info in such a perfect way of writing?
I’ve a presentation next week, and I am at the search for such
information.
I was able to find good advice from your blog articles.
I am truly glad to read this website posts which includes plenty of useful information, thanks for
providing such statistics.
An impressive share! I have just forwarded this onto a colleague who was doing a little homework on this.
And he in fact bought me breakfast due to the fact that I discovered it for him…
lol. So let me reword this…. Thanks for the meal!!
But yeah, thanx for spending some time to talk about this subject here on your
blog.
Way cool! Some extremely valid points! I appreciate you penning this article and also the rest of the site is very good.
I get pleasure from, lead to I discovered just what I used to
be having a look for. You have ended my four day
long hunt! God Bless you man. Have a nice day. Bye
Right here is the right webpage for anyone who would like to
find out about this topic. You realize a whole lot its almost
tough to argue with you (not that I actually will need to…HaHa).
You certainly put a brand new spin on a subject that’s been discussed for years.
Wonderful stuff, just wonderful!
I have to thank you for the efforts you have put in writing this website.
I really hope to see the same high-grade content by you later on as well.
In fact, your creative writing abilities has encouraged me to get my very own website
now 😉